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Every athlete has a dissimilar hydration requirement, which changes due to weather conditions. Generally, it is commended that everyone drink 64 ounces of water a day to stay in a completely hydrated state. Sweating, which often occurs for the duration of physical activity, releases water and sodium from the body. To function at their peak, athletes need to replenish this loss through water and sports drinks. Neglecting to replace both liquid and sodium loss results in dehydration, which causes impaired mental focus, impaired energy metabolism, and an imbalance in electrolyte levels. It likewise results in rapid fatigue and decreased energy.

As a general rule, athletes will have to drink 16 ounces of water or sports drink 2 hours before activity. They must then consume another 8 ounces 30 minutes before activity. During an activity, fluids ought to be readily available for athletes as they need it. Coaches must watch for athletes expelling a higher-than-normal amount of sweat and assure that the athlete is drinking as much as they need. It is commended that athletes replenish half of the liquid lost by sweat.

Athletes involved in short-term action lasting over 30 seconds are at a high danger for dehydration due to the intensity of the activity. These athletes must drink the commended fluids before their action and replenish the lost fluids as soon after finishing as possible. Short-term action lasting less than 30 seconds has little effect on dehydration and does not pose a hazard.

Athletes involved in long-term activity, such as running, cycling, and skiing for more than 30 minutes need periodic liquid intake to reduce dehydration levels, even though this may cause cramping and gastrointestinal problems. To prevent such problems, athletes must train themselves to take in the necessary liquid to accustom their bodies to the fluid.

During an activity, athletes ought to drink 8 ounces of liquid each 20 minutes. For actions over 40 minutes, water is not sufficient, because it does not provide the necessary sodium intake to maintain electrolyte levels. If water is all that is available, mixing 1 teaspoon of salt per liter of water is sufficient to maintain the balance.

Too much water may cause another problem, hyponatremia, when the sodium levels in the body are too low. Symptoms of hyponatremia are nausea, muscle cramps, disorientation, slurred speech, confusion, and unsuitable behavior. This occurs when there is an intake of water to replace lost fluids, but no intake of salt to replace lost sodium. Hyponatremia is much more dangerous than dehydration, and it is primary that coaches monitor how much fluids are taken in to assure that their athletes do not run the peril of suffering from this potentially life-threatening disease. The old method of “drink as much as you can” is now seen as dangerous because of the effects it may have in letting down sodium levels.

If your athletes are still unclear as to how much liquid to drink, there is a simple urine test that determines the hydration levels of a person. Athletes ought to have clear urine, showing that they are entirely hydrated. If the urine is dark or there is restricted flow, the athlete needs more fluids. There is not a set amount for each person, so it is necessary that as a coach, you train your athletes to learn what their person bodies need.

Synopsis

A competitively priced comprehensive overview of the sports drinks market in New Zealand

Summary

Published by Canadean, the New Zealand Sports Drinks Category Profile comprises of text, info tables and charts. Supported by market commentary, data includes consumption trends (historical and forecasts to 2014), segmentation info (carbonated vs still, ready-to-drink/RTD vs non ready-to-drink/Non RTD),packaging analysis (pack material, refillable vs non-refillable, multi vs single serve), distribution splits and leading companies’ portion market share. In addition, market commentary likewise looks at the outlook for Sports Drinks, functional products, marketing, pricing including market value (at buyer price) and new productions for 2010.

Scope

This report includes historic and forecast consumption trends along woth segmentation data, packaging analysis, distribution splits and leading companies portion market share.

Reasons To Buy

The New Zealand Sports Drinks Category Profile from Canadean provides a comprehensive overview of the Sports Drinks market in New Zealand
Priced at just £450, category profiles are a cost effective way of quickly profiting an understanding of the dynamics and structure of the market.
Available in over 800 country category combinations, making them idealisti for comparings among markets/categories.

Key Highlights
Consumption volume (million litres, litres per capita) 2005 to 2010 plus forecasts to 2014F
Market commentary on current and emergent trends plus the outlook for Sports Drinks
Further commentary on functional products, merchandising and pricing/valuation
Percentage growth rates (CAGR) 2005-2010, 2007-2010, 2009-2010
Market value 2010 (at buyer price)
Segment analysis (carbonated vs still, ready-to-drink/RTD vs non ready-to-drink/Non RTD) 2009-2011F
Packaging analysis (pack material, refillable vs non-refillable, multi vs single serve) 2009-2011F
Distribution splits (off-premise/retail/at-home vs on-premise/away from home) 2009-2011F
Leading companies’ percentage part 2009-2010
New productions 2010

Product Details

• Published on: 2012-01-01
• Released on: 2012-01-01
• Format: Download: PDF
• Binding: Digital
• 31 pages

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